I offer a range of freelance editorial services through my company The Right Type, based in Brisbane, Australia. Over the years, The Right Type has undertaken work for big-name newspapers, websites and magazines. This includes writing, editing, page layout, updating websites and social media. Of course, this is all in addition to publishing Irish Queenslander magazine. You’ll find some examples of my work, from throughout my career, below.
I currently work as Public Relations Officer for Queensland Irish Association. Other recent roles have included undertaking freelance work editing documents for a large engineering company based in Kerry, Ireland and designing logos, websites and setting up and updating social media sites for a childcare group, college and overseas medical care provider based in Brisbane, Australia.
I am involved in the Brisbane Saint Patrick’s Day parade committee and regularly help on other committees in the Irish community in Australia.
Queensland Irish Association
Currently in the role of public relations officer for Queensland Irish Association. This involves fielding enquiries from the public and media, updating social media sites and website, producing (sourcing content, writing, editing, layout) Newsletter. Designed the newsletter from scratch. Implemented a themed redesign package across all associated media. Redesigned and updated website. Increased social media following, set up new social media accounts and social media groups, which became very successful. Designed logos, advertisements and flyers. Liaising with board members and club members, meeting with ambassadorial staff and other relevant parties to the business of the association. Attending functions, reporting on functions, photography. Finding new ways to reach out to the community and attract new members.
Acted as a media consultant during the set-up and recruitment process for this vegan news and resources website. Worked for one year as Chief Editor. This involved sourcing content, writing, editing, fact-checking, conversion from UK to US English and layout on WordPress. Also wrote and published the house style guide. Duties also included liaising with management, editorial and marketing staff. I was also involved in the graphic design and editing of resource files.
Spinal Life Australia
Publications coordinator and editor in charge of the full production process of ‘the advocate’ bi-monthly magazine, as well as in-house and external newsletters and the not-for-profit’s annual report. Role involved coordinating and overseeing all production stages of the magazine, including interviewing and photographing people featured in articles, writing content, sourcing photographs and news, proofreading, layout and design, selling advertising, marketing, liaising with printer and distribution.
It also involved managing and implementing a range of initiatives to increase the quality of publications, grow readership and increase advertising revenue.
During my year in this role, I completely transformed the magazine – more than tripling advertising revenue, increased quality by improving features and changing the magazine from black and white to full colour, increasing the page run, adding new columnists, and increasing distribution through my own contacts so that it was delivered to hospitals, nursing homes and doctors’ offices all over South East Queensland. I also devised an initiative to have the electronic copy of the advocate delivered by email to thousands of interested parties all over Australia and abroad, so that the magazine then had a reach of more than 10,000 people, having started at only a few hundred.
I also designed and coordinated the Association’s 2012 Annual Report and redesigned three internal newsletters, also increasing their page runs.
I acted as a photojournalist and volunteer at many Association events. I sourced all external editorial content and photographs for the advocate, annual report and internal newsletters free of charge by liaising with other publications and using online licence-free sources, to ensure that we could minimise costs for this not-for-profit company.
Fortnightly national newspaper with 25,000 hard copy readership and 100,000 online readers. My role involved planning each edition and sourcing content (news stories/pictures); laying out pages; chasing and writing news stories; editing; proofreading; writing headlines and photo captions. Using Adobe InDesign and Adobe Photoshop. Updating website.
Live Work Travel Australia
Planning, sourcing information, writing and layout for Live Work Travel Australia magazine, a publication of the Irish Echo Australia. It was available in stores in Australia, Ireland and internationally.
Evening Echo features
In 2004, I had the idea for an internet sites review column for the Evening Echo’s 24/7 weekend entertainment supplement. The internet was just beginning to get popular at that time and there were no columns in any Irish newspapers dealing with the subject of online entertainment or information sources.
The column was commissioned and was very successful, running from 2004 until 2009.
I also wrote freelance features for the Evening Echo after 2009, including a two-page spread on living in China and travel columns.
I was heavily involved in the redesign of the Downtown music supplement, regularly deputised as Downtown editor, was called upon to do the page layout of the supplement weekly, conceived the idea of Ireland’s first LGBT+ column (Out and About in Downtown) and regularly wrote music features.
Chief sub-editor for The Gates weekly community news supplement, which I also redesigned.
Due to my experience as a graphic designer, whenever an unusual or challenging layout was needed for one-off festival or sporting supplements, or our famous Barry’s Child Photographic Competition supplement, I was called upon.
Evening Echo news
Award-winning daily city newspaper with circulation of 30,000. I was a senior sub-editor with responsibility for drawing and editing live pages (pages 1 to 8) to very tight deadlines, as well as advance pages and supplements.
My duties involved page design and layout, proofreading and editing, and liasing with staff.
Deputy chief sub-editor on occasion of the Cork and Limerick editions of the newspaper, as well as deputy editor of arts and culture supplement Downtown.
Worked as chief sub-editor of The Gates weekly community news supplement for years.
Deputised for the graphic designer in drawing ads and promotions.
Inside Cork (later to become Cork Independent) was a city newspaper with 20,000 circulation. I worked as deputy chief graphic designer, as part of a small, busy team.
Duties involved designing advertisements and laying out newspaper pages, post-scripting for print, meeting deadlines. Also wrote columns and stories. Worked with both editorial and advertising departments and liaised with clients.
I was chosen to completely redesign the newspaper to give it a lively new look, and to design its media pack.
Inside Cork won the Irish Print Award in 2000 for the “design of this lively and colourful paper”.